Prof. Zhang is actively engaged in national academic associations and activities. He is the vice chairman of China Industrial Design Association, deputy director of the National Coordination Group in MA.Eng Education, editorial member of Creation and Design Journal, judge of CEID, as well as a visiting scholar in Polytechnico Di Milano. He has been selected in the Ministry of Education New Century Excellent Talents Supporting Plan, and the Jiangsu Province “Six Talents Summit” Talent Project.
His research interests focus on system innovation design and strategy, contemporary design innovation methods, user experience and brand innovation. He explores design education, research and practice in these fields. Prior to teaching at Jiangnan University, Prof. Zhang works as a design practitioner in management and research, and grasps the international frontier of design concepts and innovative methods. He initiated the Design for Transition International Design Conference, and was selected as the Top 10 Educators in the First China Top Ten Industrial Design Award in 2011.